The candidates include Elise Bernier, Vice President of Marketing for Skin Care Products, Antoine Lambert, General Manager of Coeur Tendre an ex-entrepreneur whose company Deronde had bought , Yang Jianguo, Country Manager of Deronde International's Chinese subsidiary, and Yves Saurac, Vice President of Product Development for Developed Markets. Marketing a brand in international arena always involves certain risks related to consumer behavior, policies and culture of a country Madura and Fox 2007. There are certain elements of workplace that Yang needs to understand in his current situation. The next step is organizing the solution based on the requirement of the case. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts. Toward the end of the case study, it is implied that Jianguo is already a little regretful of accepting this position and is thinking of other career possibilities. The core team in Paris can also do its share to make things easy for Jianguo.
Choosing a Leader at Deronde International Once you finished the case analysis, time line of the events and other critical details. Step 2 - Reading the Who Is the Fairest of Them All? The use of international brands was a forbidden luxury that Russian women could not afford. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals. For instance, in China consumers are more inclined towards light and flowery fragrances thereby, giving a room for products that can be accepted by Chinese consumers. We think that good decisions and responsible behavior require people with integrity and strong character and that immoral behavior originates within people with little integrity and weak character. Choosing a Leader at Deronde International Another way of understanding the external environment of the firm in Who Is the Fairest of Them All? You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Such lack of consideration for company overall poses a threat of potential failure in entering other markets as well as no gain from hiring Yang for Western side of business.
Deronde International, being headquartered in Paris, seems to function in a style typical of the city and its people, whereby free flow of ideas and spontaneity are encouraged. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. With this substantial growth, Deronde has more than doubled their workforce, invested in a new 40,000 Sq. Deronde can capitalize on this widely accepted appreciation of the product line and its entrance in different countries has bright chances of success given that the firm adapts its strategies and set up to the culture of each specific country. This leads to either missing details or poor sentence structures. The core management team headed by Alain seem to be of the understanding that new products have to be Franco-centric, meaning that they should represent French culture and style in essence. You should try to understand not only the organization but also the industry which the business operates in.
Harvard Business Case Studies Solutions - Assignment Help Who Is the Fairest of Them All? Seeking more challenging work, he moved to Classic Worldwide Productions, a Post Production facility in Cleveland, where he spent the next 7 years. Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Who Is the Fairest of Them All? Yang must communicate with the upper management, in particularly with Alain, about his discomfort with the work environment. When firms enter another country, it is essential for them to follow the social will and obligations of that nation in order to indicate respect for the culture Lee 2008. Choosing a Leader at Deronde International Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools. Reference: Nitin Nohria, From Regional Star to Global Leader, Harvard Business Case Study, published in January, 2009. The candidates include Elise Bernier, Vice President of Marketing for Skin Care Products, Antoine Lambert, General Manager of Coeur Tendre an ex-entrepreneur whose company Deronde had bought , Yang Jianguo, Country Manager of Deronde International's Chinese subsidiary, and Yves Saurac, Vice President of Product Development for Developed Markets. Yang, given his skills, past performance and potential comfort zone with countries like China, seemed to be a good choice.
The candidates include Elise Bernier, Vice President of Marketing for Skin Care Products, Antoine Lambert, General Manager of Coeur Tendre an ex-entrepreneur whose company Deronde had bought , Yang Jianguo, Country Manager of Deronde International's Chinese subsidiary, and Yves Saurac, Vice President of Product Development for Developed Markets. Communicating with the core team and convincing them of his ideas is crucial. Over the next three years, Bill traveled the globe with David Frost, editing interviews with world leaders, business icons, and entertainment legends. Choosing a Leader at Deronde International case study solution. The only way to do this is to be the absolute best in our industry when it comes to quality, delivery and most importantly customer service. The nominees include Elise Bernier, Vice President of Marketing for Skin Care Products, Antoine Lambert, General Manager of Coeur Tendre an ex-entrepreneur whose had purchased , Yang Jianguo, State Manager of Deronde International's Chinese subsidiary, and Yves Saurac, Vice President of Product Development for Developed Markets. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
Apart from the cultural aspects, the establishment of Deronde in countries like Germany and China are difficult from perspective of government policies as well. Some programs include The Academy Awards, The Prime Time Emmy Awards, American Idol, Game of Thrones and Madam Secretary. Begin slowly - underline the details and sketch out the business case study description map. Business environments are often complex and require holistic solutions. Often readers scan through the business case study without having a clear map in mind.
Mooij 2009 defined several approaches and difficulties that foreign investors face in culturally different countries and suggested that firms should between using a globalised approach towards new markets or adopt contingency approach. Secondly, Yang must understand the importance of upper management as well as his colleagues and subordinates. Deronde International is a French company selling perfume internationally. Firslty, the Chief Executive Officer Alain has to specify to his new appointee a clear set of roles and responsibilities. What would you advise Yang to do in this situation? Having headed the Chinese division of Deronde International with distinction, his appointment to this international role is promising as well as challenging. Based on what is given in the case study, Jianguo has not yet come to grips with the limitations imposed by his new role.
To the contrary, by settling for a well-treaded and comfortable path, he will undermine his career growth. The investment in both personnel and capital equipment has taken Deronde Doors and Frames to the top of the industry in regards to the custom products and quick lead times that are offered. This note summarizes the recent research, shows its implications for the basic steps in ethical decision making, and provides a basis for in-depth discussion of the character-versus-situation question. . Entering different markets like Asia where consumer preferences are different from the Western countries will involve new strategies for Deronde. We will strive to form long lasting, mutually beneficial relationships with our distribution base. The expected role of Yang as perceived by Alain was to help the firm diversify in different markets on basis of his experience with China as well as being a team member who is open to any suggestions and creative ideas related to emerging economies as well the established business in Western countries.
Step 9 - Take a Break Once you finished the case study implementation framework. He has directed multiple episodes of both American Idol and So You Think You Can Dance. The three candidates other than Yang; Lambert, Saurac and Bernier, were all competent and team players, however, they had less experience in foreign markets especially Asia. Time line also provides an insight into the progressive challenges the company is facing in the case study. Since 2007, Deronde has grown by over 300% in sales. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand.