It is mixed with the right amount of humor and does not offend. While an advertisement detailing how effective Old Spice is would be useful, it would get lost and overlooked in the midst of over ads which push for a specific idea. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. The commercial is shot using seamless transitions from one scene to another and fast-paced dialogue. The Old Spice team discovered that in 2010 just about 60% of all body wash purchases were by women, so the wives and girlfriends in society were the ones selecting which body wash their men use. Thousands of questions were asked and 180 video responses by the Old Spice man were created which included a marriage proposal and frequent exchanges from celebrities like Ellen DeGeneres, Demi Moore, Alysa Milano, and others. People, both men and women, stop what they are doing and watch.
The boy who is a few feet above the ground clinging to the trunk of the tree is looking at his game system as though he is desperate to get it back. In this there was a construction of community and almost an interpersonal relationship between Old Spice and the audience. This led to a poll as to which spokesman viewers preferred. Kristine Kenney Creative Project Close Textual Analysis of Old Spice: The Man Your Man Could Smell Like This commercial first aired right before the 2010 Superbowl, and ended up going viral. The advertisements typically feature a surprise ending. This is very powerful because you are able to extract the fact that there is not a shot these men would be playing like this if their other friend did not have the ability to walk.
Ultimately, the living room in which Mustafa is shown was built against a vertical wall, and the camera was rotated 90 degrees to make the room appear normally oriented. I suggested it to be this age group because the things in the ad such as the yacht, the diamonds, the horse and tickets to the expensive plays are all things only couples in established careers and are earning good money can afford and desire. The branding of the product line revolves around different world locations. Old spice does a great job advertising and campaigning by using classical conditioning. In the ad the woman skin is completely flawless and the lighting of the picture was smoother than usual.
Need a way to change the way consumers view your product? Look again, the tickets are now diamonds. Rossenwasser, David and Jill Stephen. The main goal of the ad is presented in a way that allows men to obtain what is unattainable without this product…the love and adornment of woman. Advertising uses sexual images to encourage this consumption. The purpose of the article is to persuade the audience into buying the product. But what is it about these ads that make them so appealing? Three of my four sons have entered the dating world with mixed results and it all began with the Old Spice that still appears on their dressers. This will create a link between the two and make the viewer much more likely to remember the product or service being advertised.
These appeals being humor and sex. The foundation of the effectiveness of the persuasion within the campaign is the commonplaces it encompasses. Mustafa rises from beneath the sand with an acoustic guitar, which he opens to reveal that it contains puppies. The target market for this product is easily seen towards men however the visual aspects in the ad targets the female audience hoping to persuade them to get it for their man. Scopophila is known as the pleasure in looking; by this, women want to have a pleasure in looking at their man, and the only way that will happen is if he uses Old Spice. Yes, someone can be seen buying Old Spice or see it in your shower stall, but it cannot be worn around your neck for everyone to see.
When a company produces a commercial, their main objective is to get their product to sell. Old spice can engage younger male segment to their product line through product experimentation in high school and other sporting events. It also helps them remember the ads. Additionally, he appeals to the pathos of the audience, by attracting their humor through the ridiculousness of one magically appearing on a boat. The Old Spice design tries to go with a classic, authentic look. So, how exactly do you take a brand that most people associate with their grandparents… 766 Words 4 Pages Analyzing Old Spice Advertisements these days use many different techniques in order to sell a product.
Phil was a fifty one year old vice president who never stopped working, even on his off days. This enforces the idea of stop being a girl, toughen up, and be a man. This statement, along with her beautiful picture, would make consumers want to purchase this product so that their skin could look natural looking and beautiful. However, the sexiness of the advertisement causes people to remember the ad, and thus the product. The ad shows a large tree in what could be the yard of a residence. Whether or not Old Spice body wash can do all the things it claims to do, there is no doubt that this ad is packed with numerous rhetorical tactics intended to persuade men to buy it.
When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. While we have grown to know that the background is fake and is revealed as such as often as possible, it still perpetuates the idea that luxury is something to strive for. This is because red is the color of attraction. In this particular ad, it is made apparent that the scent of Old Spice is not only manly, but pleasing to women. Women are objectified, and men are swayed to purchase the product and as a reward, get the women.